Sapphire Suite: Showcasing 7 Signal's Cutting-Edge Hospital Networking Solution
The Challenge:
7 Signal needed a compelling marketing video to introduce the Sapphire Suite, their innovative wireless networking solution tailored for hospitals. The goal was to effectively communicate the product's benefits while maintaining a professional and polished aesthetic.
7 Signal needed a compelling marketing video to introduce the Sapphire Suite, their innovative wireless networking solution tailored for hospitals. The goal was to effectively communicate the product's benefits while maintaining a professional and polished aesthetic.
The Idea:
Leverage motion graphics to bring the storyboard to life, creating a rhythmic and visually engaging video that aligns with the brand's image and captivates its target audience.
Leverage motion graphics to bring the storyboard to life, creating a rhythmic and visually engaging video that aligns with the brand's image and captivates its target audience.
The Solution:
I was responsible for the animation, motion graphics, and the creation of select visual assets using Adobe After Effects. Working from a provided storyboard and existing art direction, I focused on infusing the piece with dynamic movement and rhythm to ensure it flowed seamlessly and captured attention. This collaboration resulted in a marketing video that effectively communicated the value of the Sapphire Suite in a visually compelling way.
I was responsible for the animation, motion graphics, and the creation of select visual assets using Adobe After Effects. Working from a provided storyboard and existing art direction, I focused on infusing the piece with dynamic movement and rhythm to ensure it flowed seamlessly and captured attention. This collaboration resulted in a marketing video that effectively communicated the value of the Sapphire Suite in a visually compelling way.