Art Makes Us: Meet the Founders Video
The Challenge:
Art Makes Us, a new venture offering online artist mentorship and classes, needed a compelling "get to know us" video to introduce its founders, Paul Richmond and Melissa Forman, to prospective students. With no formal script, the goal was to create a cohesive and engaging narrative that showcased their personalities, artistic journeys, and the mission of their new company.
Art Makes Us, a new venture offering online artist mentorship and classes, needed a compelling "get to know us" video to introduce its founders, Paul Richmond and Melissa Forman, to prospective students. With no formal script, the goal was to create a cohesive and engaging narrative that showcased their personalities, artistic journeys, and the mission of their new company.
The Idea:
Capture Paul and Melissa in their natural element—authentic, dynamic, and creative—through candid interviews and on-location filming at their alma mater, Columbus College of Art and Design. The video would blend their off-the-cuff storytelling with visual elements to connect with viewers on a personal level.
Capture Paul and Melissa in their natural element—authentic, dynamic, and creative—through candid interviews and on-location filming at their alma mater, Columbus College of Art and Design. The video would blend their off-the-cuff storytelling with visual elements to connect with viewers on a personal level.
The Solution:
I handled all aspects of the production, including:
I handled all aspects of the production, including:
Filming: Shot on location to highlight meaningful spaces tied to their artistic origins.
Editing: Carefully crafted a cohesive narrative from unscripted content, ensuring their stories flowed naturally while remaining engaging.
Motion Graphics: Added subtle visual elements to support key ideas and enhance the video’s polish.
This video not only introduced Paul and Melissa’s vibrant personalities but also communicated the vision of Art Makes Us in an authentic and relatable way, setting the tone for their innovative platform.