FM Global: Streamlining Complex Concepts Through Cohesive Animation
The Challenge:
Corporate insurance topics are often complex and difficult for learners to internalize. FM Global required a series of animated explainer videos to distill these intricate subjects into clear, engaging training materials.
Corporate insurance topics are often complex and difficult for learners to internalize. FM Global required a series of animated explainer videos to distill these intricate subjects into clear, engaging training materials.
The Idea:
After joining the project, I initially contributed by animating videos within the established "flat design" aesthetic while adding dimensionality when needed and keeping the videos on brand. Recognizing the need for tighter art direction, I took on the role of art director halfway through the project. My goal was to refine the style, enhance dimensionality where appropriate, and align all assets and animations under a cohesive visual standard.
After joining the project, I initially contributed by animating videos within the established "flat design" aesthetic while adding dimensionality when needed and keeping the videos on brand. Recognizing the need for tighter art direction, I took on the role of art director halfway through the project. My goal was to refine the style, enhance dimensionality where appropriate, and align all assets and animations under a cohesive visual standard.
The Solution:
Collaborating with GP Strategies, I provided art direction, animation, and asset creation for over fifty videos in the series. Key contributions included:
Collaborating with GP Strategies, I provided art direction, animation, and asset creation for over fifty videos in the series. Key contributions included:
Enhancing the Visual Aesthetic: While adhering to the existing flat design look, I introduced subtle enhancements using After Effects and Blender 3D, adding dimensionality and fluid transitions where necessary to elevate the overall quality.
Ensuring Consistency: As art director, I standardized the visual language across the series, ensuring a cohesive style that aligned with FM Global’s branding and improved the learner experience.
Comprehensive Asset Creation: I crafted custom visuals in Illustrator, Photoshop, and Blender 3D to support a wide range of topics, from general training concepts to specific lessons like quench tank fire safety.
The result was a cohesive and visually polished series of explainer videos that simplified technical topics while maintaining a professional and engaging aesthetic.
A highlight reel consisting of videos I was responsible for completing in the series.
Quench Tank Fire Safety Video: This example combined dimensionality and more traditional info-animation to illustrate key safety measures, exemplifying the enhanced approach I brought to the series.