Red Academy: Promoting Lifelong Learning at Red Roof Inn
The Challenge:
Many corporate employees at Red Roof Inn only used Red Academy, the company's LMS, for mandatory training, missing out on its wealth of resources such as topic refreshers, basic computer courses, and self-development materials. The challenge was to increase awareness and engagement with the LMS's broader offerings.
Many corporate employees at Red Roof Inn only used Red Academy, the company's LMS, for mandatory training, missing out on its wealth of resources such as topic refreshers, basic computer courses, and self-development materials. The challenge was to increase awareness and engagement with the LMS's broader offerings.
The Idea:
To capture attention and inspire exploration, I envisioned a motion graphics promotional video that would blend Red Roof Inn's themes of travel and learning. This video would serve as a dynamic, visually engaging reminder of the LMS's value.
To capture attention and inspire exploration, I envisioned a motion graphics promotional video that would blend Red Roof Inn's themes of travel and learning. This video would serve as a dynamic, visually engaging reminder of the LMS's value.
The Solution:
Using Adobe After Effects, I created a visually appealing video that highlighted the diverse content available on Red Academy. The video combined branded visuals with smooth transitions to convey the message of continuous growth and exploration. It was displayed on large video screens throughout the corporate office alongside other marketing efforts, encouraging employees to revisit and engage with the LMS.
Using Adobe After Effects, I created a visually appealing video that highlighted the diverse content available on Red Academy. The video combined branded visuals with smooth transitions to convey the message of continuous growth and exploration. It was displayed on large video screens throughout the corporate office alongside other marketing efforts, encouraging employees to revisit and engage with the LMS.